We all familiar with Business Card’s importance and it’s use, Business Card’s are the first tool which helps us to create a professional impact in the receiver’s mind. How to choose between paper or digital business cards in 2019.
Your Business Cards are Evergreen Marketing tool, Once you have given it, it will be always be kept with care by your clients in most cases.
“First Impression is the last Impression”We all read this proverb and we believe in it.
But in a world, everything is going digital will paper cards stand out? Will virtual alternatives like mobile apps and websites, replace or complement their paper counterparts?
Here are some benefit and drawback of Paper or Digital Business Cards:
Paper Business Card:
Benefit: Paper business card gives an impression of your business with an image which receiver can recall the meeting in a short span of time next time he sees it.
In the age of visual content, these cards are a great visual reminder of who you are and what your business is all about.
Drawback: Any changes in the future like your address change or email or contact information provided on paper business cards calls for a new batch. Quantities are finite, you have to make sure you got enough cards with you every time.
Digital Business Card:
Benefit: Mobile Apps like SnapDat, Camcard, Knowee, allow you to share your electronic business card to other smartphone users. You can create your own Digital Business Card (vCard) and easily send information to other in-app users via their username’s. These apps allow you to share your vCard via email to non-app users too.
Web-based business cards can help you to share your social information and increase your chances to be found online.
You can link all your social profiles in your DBC and helps you to grow your online networking easily.
Drawbacks: Digital Business Cards websites are not hot every day, as there are challenges involved for managing mobile platforms (IOs & Android) as the result some free version require both users to have the app installed on their smartphones. Other mobile apps only work when both parties are connected to the same WiFi network, which makes sharing information difficult if connected on a poor network.
How about combining both?
Combining both ways is always a smart move because you don’t know when problems gonna say “HELLO..!”
Here are a few easy ways you can merge your real-world activities with your virtual presence.
- Add digital elements. Use a QR code on your printed card to make visiting your website or vCard a snap (literally). Mobile apps like Visualead, BeQRious can scan the code and send smartphone users directly to the link of your choice, such as your about page or professional profile.
- Leverage social media. Are you particularly active on a couple of social media platforms? Include their icons and your handles on paper cards so new contacts will know how to connect with you socially.
- Manage contacts efficiently. Instead of logging all your new contacts by hand, use scanning programs like ScanBizCards and Evernote Hello to digitize paper business cards. These programs will import the information directly into your smartphone’s contacts list and save you the hassle of entering all that data manually.
Do you prefer using paper or Digital Business Cards? Or both in your present marketing strategy?Share your thoughts in comments section below.
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