Mind Mapping – Understanding a customer’s journey

mind mapping

What is mind mapping?

Mind maps are the real key to be the customer satisfaction king. A brain map is a graphical method to address thoughts and ideas. It is a visual reasoning instrument that assists with organizing data, assisting you with bettering examine, grasp, integrate, review and produce groundbreaking thoughts.

Similarly, as in each extraordinary thought, its force lies in its straightforwardness. In a psyche map, instead of conventional note-taking or straight content, data is organized in a way that looks significantly more intently at how your cerebrum really functions. Since it is an action that is both logical and imaginative, it draws in your cerebrum in a whole lot more extravagant way, helping altogether its intellectual capacities. Furthermore, most amazing aspect all, it is enjoyable!

Hypothesis Behind Mind Mapping

At the point when you study the mind’s usefulness and memory framework, you will understand the remarkable degree of its ability and potential. The Mind Map is a device used to captivate, charm, invigorate and challenge you. You will find some astounding realities about your cerebrum and its capacity, and you will make the primary significant strides on the way to opportunity of the psyche.

Mind Mapping - Understanding a customer's journey 1
An overview of mind mapping

Read how mind mapping is closely related to neuroscience and how neuromarketing functions: https://elucidatefacts.com/neuromarketing-neuroscience-meets-marketing/

Tools of the trade

Programming (likewise called idea planning programming) is a conceptualizing apparatus that empowers you to make visual outlines of your thoughts. Utilizing a brain map creator, you can make a thought map, a theoretical guide that delineates the progression and associations between various thoughts.

The programming goes from straightforward conceptualizing applications to complex information representation and graphing instruments. Brain planning devices can be helpful in any of the accompanying use cases:

Conceptualizing: Create mind maps—organize visually and present thoughts.
Outlining: Create designing graphs, project timetables, compositional plans, organization outlines, network charts, and other business or specialized charts.
Programming improvement and website architecture: Create wireframes and webpage map charts.
Business Intelligence: Import and visualize data from business applications in graphs, outlines, and so forth

Here’s a list of tools that can get you started with mind maps: https://zapier.com/blog/best-mind-mapping-software/

How Mind Mapping can be useful for Marketers –

It fosters creativity – Marketers thrive on creativity. Every now and then we tend to create something unique and meaningful for our followers, our customers, clients, and stakeholders. Having a mind map provides a clear picture of different ways to approach and create something valuable for each category we are focusing on.

It enhances productivity – The advantages are not restricted to schooling; they can be valuable in a business circle also. Psyche planning empowers you to learn quicker, convey all the more proficiently, and conceptualize all the more viably, which is the reason always organizations are utilizing devices like MindMeister to capitalize on their groups.

Regardless of whether you’re arranging a task at work or composing a research paper — it will help you save colossal measures of time. As indicated by a review from the Mind Mapping Software Blog, mind mapping integration can build efficiency by a normal of 23%.

It helps in Brand Recall – Mind maps present data visually. They highlight a few amazing mental triggers like pictures, tones, shapes, and associations, which help our mind interact and remember a lot of data and information. Studies have discovered that it can improve memory by 10-15 percent, others go significantly higher and gauge developments of up to 32 percent.

Examples: Subway- “Eat Fresh” Subway’s trying to do convey a clear message. But is their food really fresh? This slogan forces a person to experience the brand for themselves, or do their own research.


Volkswagen- “Think Blue” – Volkswagen is the perfect brand for this because they have the products to back up their slogan. “Think Blue” is backed up by the environmentally friendly vehicles VW produces.

Build a beautiful mind !

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